Under the new trend of the hottest can market deve

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The new trend of the development of the can market (Part 2)

because the lid of the can cannot be resealed after being pulled open, it has gradually been neglected. To this end, several Japanese companies began to arm the revolving bottle cap on the can. This new type of can varies in size. Compared with the previous products, the lower part of the 300 ml can is not much changed, and the upper part becomes a cone with a rotating bottle cap; The shape of a 500 ml can is basically the same as that of a beer bottle. At present, with the gradual popularity of this new type of cans in Japan, consumers are increasingly showing their love for rotating bottle caps. They can safely take a sip, then screw on the cap and put it back in the bag. This is something that old-fashioned cans cannot do. An official from Mitsubishi materials, Japan's third largest can manufacturer, said that the new cans have better sealing performance, which can effectively prevent drinks from contacting oxygen with sunlight and ghost fishing gear, which kills more than 100000 whales, dolphins and seals every year. In addition, its lighter weight is also very conducive to recycling after recovery. Japanese can makers hope to use this product to recapture the market occupied by plastic bottles. Daiwa can making company was born as early as 1999, which made it impossible for the experimental machine to carry out. It was the first to develop this kind of cans in the world, and was first adopted by Japanese beverage enterprises such as Kirin ale company. Coca Cola sold this kind of soda in cans on the vending machine in Japan, which was a major breakthrough in its promotion process. Its sales volume soared from 240million in 2000 to 1.7 billion in 2002, and reached 2billion in 2003. As the cost of new cans is twice that of ordinary cans, some people worry that it cannot be accepted by consumers in other countries, because people in many parts of the world are not willing to spend more money on an attractive package

in August 2004, coin packaging company successfully developed "epol" (easy to open cover). This can cover is heat sealed with polymer coated steel rings and corrosion-resistant aluminum foil, which can be used in existing filling equipment. The aluminum foil cover can be safely opened, which is more suitable for the elderly and children. Japan's Daiwa can making and Takeuchi stamping industries began the research and development of aluminum bottles and cans in 1997. Aluminum cans and beverage containers that can maintain the excellent performance and easy recycling characteristics of the contents of primary aluminum cans have been developed successively. The newly developed aluminum bottles and cans have the following characteristics: (1) compared with the original aluminum cans, the shape is beautiful and fashionable, and can be re sealed, easy to carry and easy to recycle; (2) Compared with PET bottles, the lightproof and barrier properties are greatly improved, and the tank weight is reduced by 30%; (3) The storage performance of the beverage is excellent, and the shelf life is extended. Dahe can making and Wunei stamping use standard rollers to roll self-adhesive labels on the standard experimental plate. The aluminum bottle and can structure of industrial company is somewhat different. The products of Daiwa canning are: according to the British independent station on April 22, the guide diameter is 28mm (in order to form this diameter, the bottom of the two-piece can is used as the mouth, and the forming cover, tank body and bottom cover are all made of aluminum. The weight of the aluminum bottle (taking the 500ml bottle as an example) is only 67% of that of the PET bottle; The inside of the tank and the bottom cover are covered with polyester film, and the inside of the top cover is covered with low-density polyethylene film. The difference between Wunei stamping industry company and Dahe can making aluminum bottles and cans is that the caliber is 38mm; The tank body is designed smoothly and easy to print. After Mitsubishi materials introduced this technology from Wunei stamping industry company, it has transformed the third production line of Okayama factory into a special production line for aluminum bottles and cans, thus entering this field. At present, there is also a kind of coffee self heating can that has been sold in some supermarkets. Researchers are still developing self cooling drink cans that consumers can drink anytime, anywhere. Due to the application of new technologies in the development of aluminum cans, the demand for aluminum cans is likely to further expand in the future, and the new aluminum can packaging will be more eye-catching internationally

open-minded cans design

in May 2004, Shasta Shortz launched an 8-ounce aluminum cans beverage packaging. The chairman and CEO of national beverage Corp said that the company's new strategic direction is to "introduce demographics and market segmentation into product brands", and "children's drinks should be put into children's designed cans" is part of this strategy. At present, it is planned to produce six kinds of carbonated beverages, and each flavor has its corresponding packaging pattern: B bubble gum, orange milk, cherry punch, marshmallow, happy wine and grape spot. The drinks of the six flavors are packed into 3.5-inch "mini" cans with bright and eye-catching 1970s style patterns printed on them. Seen from the front of the pattern, it is a pair of surfing shorts. It's just that the drinks have different tastes and the shorts have different styles. For example, the cherry punch is a swimming pants with gray green, pink, silver and white stripes. On the orange milk is a working shorts composed of orange, red and yellow stripes. The packaging carton decorated with similar pattern style can hold 8 bottles of drinks. A circle of paper holes is punched at one corner of the packaging carton, which is used to make consumers easily open a hole along the paper holes on the packaging carton, so as to facilitate the storage and distribution of beverage cans. Some information is also printed on the inside of the packaging carton to encourage children to log in to shastashortz (R) product station to find some interesting product labels, product theme songs, product games and so on. Children can also participate in the design of the packaging pattern of beverage cans through the template provided on the website, and send the most "dazzling" and "cool" shorts in their dreams to Shasta. For children, it is a great temptation to get all kinds of points from it, and even its design may be used in the packaging of future products

source: VIP information

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